In Australia, the top 10 car companies all spend upwards of $10 million annually trying to convince consumers that their brand is superior / more desirable than the competition. Yet on paper, many cars in competing categories are very similar. Beneath the skin, some notional competitors are almost identical. Elsewhere in the corporate structure, car companies [...] Original article from: Australian Car Advice - Australia's largest independent Auto site. Editor’s column: Who owns your brand? |
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