Product Launch

http://gadjet-newproduct-rossha.blogspot.com/ Sony Ericsson LiveView™ This morning my friends over at our Extras department announced a new very cool accessory. It’s called the Sony Ericsson LiveView™ and is kind of a new thing altogether so not that easy to describe, perhaps this video that Albin and Marcus put together does it best :-) What is does is that is sits on your wrist (with an included wrist band) or as a clip somewhere and gives you a quick view of what’s going on in your phone. Like a second wireless interactive mini display. This means that you can have your phone in you pocket or in a bag and still be alerted with notifications on incoming stuff or keept track of other things. It has an OLED screen with 128×128 pixels and some interaction elements such as 4-way navigation (touch sensors at the front, just at the edges of the screen) and two hard buttons, one for power on and off and for menu selection. There are some given use-cases included already from launch, like notifications on incoming calls and messages, Facebook status updates etc. The cool thing however is of course that this device is available for use by any application that wants to. Think of this as kind of the usual Android desktop widgets but instead in a physical form, away from your phone. This makes this device quite an enabler for lots of cool ideas going forward. As you are aware there are thousands of great Android apps out there and I’m sure many of them could improve and evelove by use this device in cool ways. Then there might also even be some new applications ideas that are possible to realise now with this device that wasn’t even possible without it. It will be sold as a stand alone device and start selling in around the same timeframe as our X10 products are updated (it needs Android 2.x to work). It will also be sold in different packages from us and from our partners. The currently finalised example is an “Experience Pack” with LiveView, a sporty style armband for having your phone on your arm and the SportyPal™ Pro application from CreationPal. So – how does it work?! It’s basically like an Android desktop widget but in physical form and its controlled over Bluetooth from an application in your phone called LiveView™ Application. This application will be available for download from Android Market and after it’s installed other 3rd party application can through different APIs plug into that and make use of the LiveView™ device. In the LiveView™ Application on your phone you can also scan Android Market for LiveView™ enabled applications to find more cool stuff to download. More information for developers such as documentation, APIs etc will be made available at our Developer World web site. These are the specs and default included features: (find the full press release here) Music player control Play, pause, next, previous track and volume adjustment. Track title display Social Networking Services Display Facebook™ updates. Display Twitter™ updates Messaging Display incoming texts. Display RSS feeds Calls Show phone number for incoming calls. Mute ringer for incoming phone calls. List of missed calls. Other Calendar reminders. Find your phone. Display time and date. Connectivity Bluetooth™ technology. Micro USB connector. Bluetooth™ range approximately 10m Screen 1,3"colour OLED display, 128×128 pixels Compatibility Compatible with the Sony Ericsson Xperia™ X10, Sony Ericsson Xperia™ X10 mini and Sony Ericsson Xperia™ X10 mini pro and most other brands on Android 2.0 and above. For updated compability chart see www.sonyericsson.com/liveview Facts 1)2) Size:3.5 x 3.5×1.1cm. Typical consumer battery usage time: 4 days Availability and versions Available in selected markets from Q4 2010 Colour Black Standard kit content Sony Ericsson LiveView™ Clip Wristband MicroUSB charger User guide http://gadjet-newproduct-rossha.blogspot.com/