The subjects on this blog are often technical but sometimes it can be quite refreshing that there's more to mobile devices than just the techie stuff 
Just recently O2 in the UK launched an initiative to build awareness and improve on sustainability called Think big (not all pages are accessible outside the UK, sorry). One part of this initiative is something they call Eco rating which is very well described in this document for those who want to learn more. In this Eco rating they have ranked 65 mobile phones from 6 different manufacturers and I'm really glad to see the Sony Ericsson Elm at the very top with a rating of 4.3 out of 5! It's of course also very nice to see that 4 out of the top 10 models are Sony Ericsson phones with X10 mini, X10 mini pro and Zylo getting the second highest rating of 4.0.
As you might know we at Sony Ericsson have a long history around sustainability and substance control for our portfolio and have since quite a while decided to offer some products under the GreenHeart brand.
This brand is used for those of our products that carry the torch in including the latest "features" when it comes to minimizing the negative impact on our environment.
Some of the things included under the Greenheart proposition so far are:
- High efficiency chargers with minimal standby loss.
- Minimized box sizes and packaging material
- Recycled plastics
- Waterborne paint
- E-manual to minimize the amount of paper in the box
- "Eco-inspiring" applications
- PC software in the phone instead of a CD
Our goal is that after introducing these features in the GreenHeart phones make them spread into other parts of our portfolio. A recent example is that all X10 mini and X10 mini pro sold in the world have the new GreenHeart charger included in the box. The plan is for this to continue so that the core of our next-year portfolio meets the GreenHeart requirements.
Read more about this at our GreenHeart blog dedicated to these subjects, thanks to Maria, Mats and Daniel in our Sustainability Team!
Feel free to ask any kind of questions you might have around sustainability – either here or at the dedicated GreenHeart blog - they really know a lot about these things and I’ve learnt a lot from them!
 |
No comments:
Post a Comment