product

Thursday, July 15, 2010

Product Launch




Unboxing X10 mini pro with Maria Sharapova


Last week I got a call from Rikard Skogberg, who just got a little daughter (congratulations!), asking me if I could record an unboxing video of the X10 mini pro. Together with Maria Sharapova. What do you say to this? Sorry, I got some travel expenses to complete but… Of course not! You go out of your way to make it happen because you go the chance to do a really cool unboxing video. For you guys how don't know it: Maria Sharapova is the official Sony Ericsson brand ambassador and she visited the Sony Ericsson site in Lund, Sweden, Friday last week.
My name is Albin Olofsson and work as a community manager at Developer World here at Sony Ericsson and you might have seen (or heard me) in some videos on Youtube for the Sony Ericsson Developer blog but also some for the Products blog.
In the video you get to see the box and the box content neatly commented by Maria. As usual the box content can differ between different markets and operator configurations but what you see Maria picking out of the box should be standard for all markets (phone, USB-cable, charger, stereo headset, documentation).
While filming and talking to Maria I guess I got a bit carried away and managed to say that there is online support in the phone which is not the case. I am actually referring to the user support app that is available in the phone.
Some of you might have noticed (especially since it is pointed out a couple of times in the video) that some cuts are filmed with the Sony Ericsson Vivaz phone in 720p HD, which is the camera Rikard and Gustav have used for previous unboxing videos. The cool thing here is that it is actually possible to mix shots from Vivaz with shots from a semi professional HD video camera and you don't really see a big difference.  
I hope you will like the video, if was definitely fun to do. Thanks a bunch to Rikard for this opportunity!


Unboxing XPERIA™ X10 mini pro with Maria Sharapova

Last week I got a call from Rikard Skogberg, who just got a little daughter (congratulations!), asking me if I could record an unboxing video of the X10 mini pro. Together with Maria Sharapova. What do you say to this? Sorry, I got some travel expenses to complete but… Of course not! You go out of your way to make it happen because you go the chance to do a really cool unboxing video. For you guys how don't know it: Maria Sharapova is the official Sony Ericsson brand ambassador and she visited the Sony Ericsson site in Lund, Sweden, Friday last week to pick up her X10 mini pro in person.
My name is Albin Olofsson and work as a community manager at Developer World here at Sony Ericsson and you might have seen (or heard me) in some videos on Youtube for the Sony Ericsson Developer blog but also some for the Products blog.
In the video you get to see the box and the box content neatly commented by Maria. As usual the box content can differ between different markets and operator configurations but what you see Maria picking out of the box should be standard for all markets (phone, USB-cable, charger, stereo headset, documentation).
While filming and talking to Maria I guess I got a bit carried away and managed to say that there is online support in the phone which is not the case. I am actually referring to the user support app that is available in the phone.
Some of you might have noticed (especially since it is pointed out a couple of times in the video) that some cuts are filmed with the Sony Ericsson Vivaz phone in 720p HD, which is the camera Rikard and Gustav have used for previous unboxing videos. The cool thing here is that it is actually possible to mix shots from Vivaz with shots from a semi professional HD video camera and you don't really see a big difference.  
I hope you will like the video, if was definitely fun to do. Thanks a bunch to Rikard for this opportunity!


Unboxing Xperia X10 mini pro with Maria Sharapova

Last week I got a call from Rikard Skogberg asking me if I could record an unboxing video of the Xperia X10 mini pro. Together with Maria Sharapova. What do you say to this? Sorry, I got some travel expenses to complete but… Of course not! You go out of your way to make it happen because you go the chance to do a really cool unboxing video. For you guys how don't know it: Maria Sharapova is the official Sony Ericsson brand ambassador and she visited the Sony Ericsson site in Lund, Sweden, last week to pick up her X10 mini pro in person.
In the video you get to see the X10 mini pro box and the box content neatly commented by Maria. As usual the box content can differ between different markets and operator configurations but what you see Maria picking out of the box should be standard for all markets (phone, USB-cable, charger, stereo headset, documentation).
While filming and talking to Maria I guess I got a bit carried away and managed to say that there is online support in the phone which is not the case. I am actually referring to the user support app that is available in the X10 mini pro.
Some of you might have noticed (especially since it is pointed out a couple of times in the video) that some cuts are filmed with the Sony Ericsson Vivaz phone in 720p HD, which is the camera Rikard and Gustav have used for previous unboxing videos. The cool thing here is that it is actually possible to mix shots from Vivaz with shots from a semi professional HD video camera and you don't really see a big difference. 
I hope you will like the video, if was definitely fun to do. Thanks a bunch to Rikard for this opportunity. (Albin Olofsson)



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