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New in Basecamp: Reply to assignment emails When you assign a to-do or milestone to someone in Basecamp you have the option of notifying them via email. If you check the box, the person will receive an email listing the to-do or milestone, along with a link back to that to-do or milestone. What we found was that a fair number of people were replying to that notification email. They either had questions about the to-do or milestone, or they just wanted to make a note about it. Whatever the reason, the email reply wouldn't be received by the project, or the person who assigned the to-do or milestone, because the email address the notification was sent from wasn't set up to receive replies. Sound confusing? It was. So we fixed it. Now people can reply to the initial notification email for to-dos or milestones and the reply will be automatically posted to the project as a comment. No more potential for lost communications. Much better! Use CakeMail to send targeted email messages to your Highrise contacts Highrise customers can now use CakeMail to contact your customers, deals and leads via a new Import Contact module. Email is crucial to facilitating dialogue with your client base, and fundamental to your company's CRM strategy. The Highrise + CakeMail integration allows you to quickly and easily import your existing Highrise contacts into your CakeMail subscriber lists - allowing you to send targeted, highly-personalized HTML or text emails to your leads and/or customers. Use CakeMail's comprehensive reporting tools to track who opened, clicked or forwarded, who unsubscribed, and much more. Plus, by activating our new CakeMail and Google Analytics module, you can even track what your customers do on-site after receiving your mailing. Instructions on how to access this feature in CakeMail.